Playful learning, vivid employer brand, recrutainment: this is what HR 2.0 looks like in times of skilled labour shortages, New Work and generation Z.
Lengthy recruiting and frontal seminars are a thing of the past. Gaining employees and life-longlearning has become as essential for companies as sales. The consequence: employers are competing for every new talent. Human resources development is not “only” important for organisations but also a key aspect of retention management and hence it serves as a tool to keep valuable employees in the company long-term.
Serious gaming is a building block for the innovative and inspiring recruitment and development of personnel. Secure the attention of the best talents with the help of the Serious Gaming concepts from the market leader ePlayces through tangible university marketing or trainee marketing. Attract the smartest brains for your company and accompany them during not only the onboarding phase but also in their personal and professional development as an employee.
Serious Escape Games are based on the extremely popular Escape Rooms, which inspire millions of players in many cities and also online: “Only 60 minutes. The time is running. All participants must work together. This is the only way to fend off the hacker attack or to find the diamonds again.” Nervous tension, gripping story, team experience – that’s what Escape Games offer.
Serious Escape Games take advantage of this principle and use it for companies: A special experience for the participants, at the same time with a clear goal of the organizing company such as knowledge transfer, employee recruiting or employer branding. By using serious games, innovative companies set an example for modern HR work and show that they know and take into account the wishes of (potential) employees for experience-oriented methods.
From innovative employer branding campaigns related to serious escape games or game modules to concepts for talent attraction, e.g. in higher education, to innovative online training courses – serious gaming can be used in many different ways.
The following always applies: the positive perception of the games is transferred to the company. The participants immerse themselves in the brand universe of the company and intensively experience the story conceived by the game designers. Serious gaming can be used as a form of recruiting throughout the candidate or employee lifecycle, such as:
Important: Serious Escape Games are always team games: they thrive on the players taking on different roles and solving tricky challenges together. Your use makes sense when several people play at the same time.
In contrast to classic gamification, in which only individual elements are taken from games, the players in our games are completely immersed in the created world. For example, you not only learn something theoretically in a seminar, but also experience the solution to the challenge.
The resulting experiences leave a deep impression and have a lasting impact on the goal pursued. Then:
A company as an employer or its products and services can be subtly woven into the story through – even minimal – individualization. The game or individual puzzle modules are designed according to the company’s wishes – be it by integrating your own logo, by selecting suitable puzzle modules or a story tailored to the company or the goal of the game. But exciting games with cool stories can also be created for team building or onboarding.
In-house development, corporate branding or personalisation of existing escape games – there are a wide range of possibilities to bring company specific content across in an immersive and playful way. Gain a first overview over the use of serious escape games in (the context of) employer branding, recruitment & corporate learning through our use cases. Get inspired!
It is no secret that playful and experience-oriented learning works better than oldschool training methods or frontal presentation. This is why gamification – the application of individual playful elements in a off-game context – has been trending for a few years already. The use of serious escape games is the next level.
Especially challenging, fast-changing (labour) markets open up many diverse applications for serious gaming and innovative companies:
Actively accompanying change processes through playfully introducing new systems or processes? Further development of the skillset of your employees to secure the future of your company? Onthe-job training for your employees? Teaching new data protection regulations or occupational safety topics? Getting to know the company’s history and values during the onboarding process?
Serious gaming presents important topics in an attractive way and ensures a sustainable transfer of knowledge through experience-oriented communication.
The fun of the joint challenge is the main focus for the participants in serious escape games.
“Help us fend off a hacker attack with your IT knowledge! Apply now to become part of the IT task force.” This is just one example of what an employer branding campaign could start with. In this case, the company addresses IT graduates via social media or at career days at universities and recruits them via an escape game – thus attracting their attention as potential employees. Recruitainment at its best!
In recruiting, a game can be constructed in such a way that applicants not only have to solve puzzles, but also have to react intuitively, e.g. to dead ends or technical problems. Is the player more of a cold strategist or a cooperative motivator? Information about the profile of the candidates is subsequently provided by the analyses from the game and also by the possibility for recruiters or departments to observe the game in the background.
To implement your company’s goal for this game – from talent attraction to knowledge transfer – in the form of creative puzzle modules that are packaged in an engaging story: That is the challenge of our game designers.
As an experienced provider of escape games, we at ePlayces know that a good story is the basis for an exciting game that is god fun. That is why we are particularly proud of our own game design team.
Our consultation does not end with the selection or customisation of the actual game. Thorben Steenmanns, Head of Serious Gaming at ePlayces, knows, for example, how serious escape games can be integrated into existing onboarding concepts in a useful way, or how attractive employer branding campaigns can be created around the fun of immersive games.
This way we can develop successful concepts for your company together!
Get inspired at one of our trial events with Thorben: Always on every 1st Tuesday of the month, online from 4pm to 5pm. Or contact Thorben directly!
Business Unit Manager Serious Gaming
After a free 1hr discussion and exchange about your wishes and goals, your ideas can be
implemented according to your requirements.
Story and experience proposal with individual concept.
Conception phase with workshops.
Prototype phase with two feedback loops.
Finalisation with the help of feedback from a lookalike test group.
Use of the serious escape game with the target group.
Tired of the standard programme at a team event? Fed up with online wine tastings as a company party? You want fun, games and excitement for the whole team? Then an online Escape Room from ePlayces is just the thing for you!
As a “first mover” in the online team event industry, we are characterised by good ideas, experience and a high standard of professionalism and quality. Behind ePlayces is a network of escape room specialists that has been enriching corporate events for years and has great expertise in the field of B2B escape room concepts.
Call us or use our contact form. Thorben Steenmanns will get back to you promptly and looks forward to offering you a tailor-made solution.